In 1963, the four-story building had already been partially renovated. The painted, tawdry, seductive pictures of strip-tease dancers on the exterior wall’s stucco had been removed, exposing beautiful yellow brick. New aluminum frame store front windows had been installed. As the client planned to occupy the entire building and name it the Campbell-Ewald Building, they wanted to renovate the building to reflect the quality of their talent.
Campbell-Ewald executives wanted the building to be a symbol of historic San Francisco, memorialize the western tradition. My building design stripped the recently installed aluminum storefront windows from the building, and replaced them with raised-panel wood and glass windows and installed over-sized raised panel wood exterior doors. The interior design used exposed brick interior wall surfaces, stained wood window trim and doors; gaslights and gold gilt letters on the front of the brick building to achieve a historic effect. I designed two entry lights, modeled on the 1850’s surface mounted gaslights, and located one of each side of the office entry and repainted the non-brick areas of the façade. Shade trees were planted in the front of the sidewalk.
After a careful study of the function of the agency, I laid out a floor plan for each floor of the four-story building. The interior façade of the exterior walls covered with plaster, were sandblasted to the original brick structural surface. Stained wood floors were installed throughout and new interior white plaster walls built to contrast with the brick.